Kelly Mahoney
Chief Marketing Officer, Ulta Beauty
Kelly was appointed Chief Marketing Officer of Ulta Beauty in February 2025, after holding several key marketing and strategy leadership roles since joining the company in 2015. As CMO, she leads Ulta Beauty’s brand marketing strategy and oversees integrated marketing, creative development, loyalty, consumer insights, PR, social and influencer marketing, and media planning, including UB Media.
Sessions
-
Thursday, January 8
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Inside the Commerce Media Gold Rush: Why Every Brand Wants In
Inside the commerce media gold rush; the race to monetize attention and why every brand wants a stake
Conference Track
CMO Insights -
Wednesday, January 7
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
POV: You're A Marketer Finding The Balance Between Control and Automation on TikTok, presented by TikTok
TikTok brings together Economist Impact, Vayner Media, and Ulta Beauty to explore how AI, automation, and human intuition will shape the future of performance marketing.
Conference Track
C Space® Storytellers