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Jonathan Adashek

SVP, Marketing and Communications, IBM

Jonathan Adashek is responsible for overseeing IBM’s global Marketing, Communications and Corporate Social Responsibility organization, which includes full funnel marketing, corporate affairs, and ESG. Jonathan aligned IBM’s marketing and communications efforts under a single brand platform, Let’s create, in support of IBM’s mission to become the leading hybrid cloud and AI company.
Jonathan Adashek

Sessions

  • Tuesday, January 6

    4:00 PM-4:40 PM

    ARIA, Level 1, Joshua 8

    The Team as a Brand: Marketing Beyond the Season

    Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.

    Conference Track

    Sports Tech

  • Wednesday, January 7

    3:35 PM-4:10 PM

    ARIA, Level 1, Joshua 9

    Fandom in the Zeitgeist

    Creating and sustaining fandom is end game for any company. Can we engineer passion among audiences? A look at how entertainment is being developed for maximum impact.

    Conference Track

    Entertainment Summit, a Variety Program