Jenefer Brown
President, Global Products & Experiences, Lionsgate
As President of Global Products & Experiences, Jenefer Brown has established Lionsgate as a major force in branded entertainment. Brown oversees key businesses that expand the reach of top Lionsgate film and television properties around the world, including experiences, theme parks, attractions, live entertainment (Broadway and touring shows and concerts), consumer products, video games and more.
Sessions
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Wednesday, January 7
11:50 AM-12:30 PM
ARIA, Level 1, Joshua 9
Experience This! What's Next in Events Across Platforms
Companies want to build out universes for their IP, and experiential entertainment is crucial to extend reach. Which event strategies are succeeding?
Conference Track
Entertainment Summit, a Variety Program