Hannah Elsakr
VP, GenAI New Ventures, Adobe
Hannah C. Elsakr is VP of GenAI New Business Ventures at Adobe driving innovation at the intersection of creativity, marketing and intelligence. She launched Firefly Enterprise and Firefly Foundry to scale GenAI with measurable ROI. A proven business builder and former Chief of Staff to Adobe’s CEO, she now also leads the Adobe Foundation. Hannah holds degrees from MIT and Harvard Business School.
Sessions
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Monday, January 5
9:00 AM-9:40 AM
ARIA, Level 1, Joshua 9
The Leadership Roundtable: Hollywood, Technology & Advertising
The combination of streaming, AI & creator economy are wholly transformative, only equaled by innovation in device, platform & consumer engagement. Welcome to 2026!
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
Wednesday, January 7
9:00 AM-9:30 AM
ARIA, Level 1, Joshua 8
Creativity in State of Flow - Fireside Chat
Explore AI-powered stories & brand worlds that evolve in real time via audience interaction.
Conference Track
Monks: How to Transform the Economics of Advertising with AI