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Gülen Bengi

Lead CMO Mars and Global Chief Growth Officer Mars Snacking, Mars, Inc

Gülen Bengi is Lead CMO of Mars and Global Chief Growth Officer for Mars Snacking, with 30 years of global turnaround and growth leadership. She champions consumer obsession, iconic brand-building powered by innovation, creativity, and technology, and is committed to developing inclusive talent and advancing sustainability and responsible AI.
Gülen Bengi

Sessions

  • Tuesday, January 6

    11:00 AM-11:40 AM

    ARIA, Level 1, Joshua 9

    The Bigger Picture: Performance Today, Brand for Tomorrow

    CMOs share how they finite cost savings with the potential for long-term growth through innovation and a reimagined strategy for success.

  • Tuesday, January 6

    1:00 PM-1:30 PM

    ARIA, Level 1, Joshua 9

    The Future Marketer: Growth Hacker, Dealmaker and Change Agent

    Amid relentless disruption, brands must dismantle legacy silos and rewrite the rules for growth. Meet the marketers making moves to drive speed, collaboration and transformation.

    Conference Track

    UTA: Future Decoded