David Cohen
CEO, IAB
David Cohen has served as CEO of IAB since 2020. A widely respected advertising agency leader, he previously served as President, North America at MAGNA, Interpublic Group’s media intelligence, investment & innovation arm. His industry leadership includes work with IAB and 4As. He was named an Adweek Media All Star and has served on the Board of Directors of Partnership with Children since 2016.
Sessions
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Tuesday, January 6
3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
AI at Work: Turning Hype into Hard ROI
Forget theory. Today's leading marketer's are deploying AI to cut costs, fuel growth and outpace competition. Hear how they've moved beyond pilots to prove and scale AI.
Conference Track
UTA: Future Decoded