Brian McDevitt
VP Global Advertising, Life360
Brian is the VP of Global Advertising at Life360, where the mission is to keep people close to the ones they love. Since joining the company, Brian has focused on launching and growing Life360 Ads, a leading location-based insights and measurement platform that helps brands reach families with messages that matter. Life360 has 92M monthly active users and is the #1 Lifestyle app in the US.
Sessions
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Tuesday, January 6
4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing
Anticipating cultural trends and aligning with them authentically drives business growth. Meet the changemakers who know when to jump into culture…and when to sit out.
Conference Track
UTA: Future Decoded