Powered by the Consumer Technology Association (CTA)®

Skip to content
Sign up now Apply to Exhibit

Barbara Shipley

SVP Brand, AARP

Barbara Shipley SVP Brand /Chief Brand Officer AARP As Chief Brand Officer, Barbara Shipley brings 25+ years of experience in branding, marketing and communications to AARP. She is the chief architect of AARP’s brand strategy and oversees creative services, advertising, social media and events. She helps lead AARP’s AgeTech and other Thought Leadership initiatives.
Barbara Shipley

Sessions

  • Wednesday, January 7

    10:00 AM-10:40 AM

    Venetian, Level 4, Marcello 4404

    Fueling Innovation: Ecosystems That Empower Startups

    Hear from leaders building ecosystems that empower startups - driving innovation, inclusion, and impact across the future of aging.

    Conference Track

    AARP: AgeTech Summit

  • Wednesday, January 7

    11:00 AM-11:40 AM

    Venetian, Level 4, Marcello 4404

    The Startup Inside: How Big Companies Innovate Like Founders

    Learn how internal innovators drive breakthrough AgeTech—AI care, wearables, and personalized experiences—at startup speed within enterprise organizations.

    Conference Track

    AARP: AgeTech Summit

  • Wednesday, January 7

    9:00 AM-9:40 AM

    Venetian, Level 4, Marcello 4404

    Tech with Intention: Designing the Future of Aging

    Imagine aging in 2050 - where tech enhances independence, learning, and connection. Explore how innovation can shape a more human future across the lifespan.

    Conference Track

    AARP: AgeTech Summit