Allison Stransky
VP/CMO, Samsung Electronics, Inc.
Allison Stransky is a seasoned marketing executive with experience at global companies including Samsung, Google, L’Oreal, Unilever and Johnson & Johnson. Allison is currently the CMO/VP Corp. Marketing at Samsung Electronics America where her team is responsible for the Samsung mega-brand marketing strategy and driving initiatives like the vision for the connected home and sustainability mission.
Sessions
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Thursday, January 8
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights -
Wednesday, January 7
2:25 PM-3:00 PM
ARIA, Level 1, Joshua 9
Brandmakers Elite Roundtable
How are marketers making their brand truly matter to today's audiences? When ads are so easily clicked away, which marketing is really commanding our attention?
Conference Track
Entertainment Summit, a Variety Program -
Tuesday, January 6
11:15 AM-11:45 AM
LVCC, Central Level 1, CES Creator Stage
AI Paradox: Strategies to Implement Today to Win Tomorrow, presented by Samsung
This conversation will leave creators with AI strategies to meet different needs of the agencies and brands they are working with, from discovery to content creation.
Conference Track
Creator Stage