Allison Stransky
VP/CMO, Samsung Electronics, Inc.
Allison Stransky is a seasoned marketing executive with experience at global companies including Samsung, Google, L’Oreal, Unilever and Johnson & Johnson. Allison is currently the CMO/VP Corp. Marketing at Samsung Electronics America where her team is responsible for the Samsung mega-brand marketing strategy and driving initiatives like the vision for the connected home and sustainability mission.
Sessions
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Thursday, January 8
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights