Alisha Pope
Head of Sports Strategy and Development, MGM Resorts
Alisha Pope is a game-changer in sports strategy, leading bold initiatives at MGM Resorts that amplify its global brand. Known for forging powerhouse partnerships, her career spans the Cleveland Cavaliers—where she shaped campaigns during four NBA Finals—plus NASCAR, Rally Marketing Group, and Alonzo Mourning Charities.
Sessions
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Wednesday, January 7
10:00 AM-10:25 AM
ARIA, Level 1, Joshua 8
The Future of Fan Engagement: Role of AI in Sports and Media
Explore how AI is redefining fan engagement, transforming sports and media experiences with personalized content, immersive interactions, and smarter storytelling.
Conference Track
Monks: How to Transform the Economics of Advertising with AI