Alessandra Catanese
CEO, Samsung Electronics, Inc.
Alessandra Catanese serves as CEO of Smosh, the internet’s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Under her leadership, Smosh continues to build on its legacy, having grown into an independent media and production company pushing the boundaries of digital-first comedy.
Sessions
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Thursday, January 8
9:15 AM-9:55 AM
ARIA, Level 1, Joshua 9
Masters of the Creator-Verse
A look at how creator content is expanding - including crafting storytelling across new platforms, launching new brands, and forging industry partnerships.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads