Conference Session
The Machine Customer: Who Is Your Brand Marketing to Now?
Conference Track
3CV: The Machine Customer - When AI Enters the Consumer Journey
AI increasingly mediates what consumers discover and consider. Explore how brands build preference when machines participate in the customer journey.
Conference Track
3CV: The Machine Customer - When AI Enters the Consumer Journey
All CES conference sessions are seated on a first-come, first-served basis.
Related Sessions
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Thursday, January 7
10:30 AM-11:10 AM
ARIA, Level 1, Joshua 8
The New Shelf Is an Answer: Winning Discovery Without the Click
AI answers are becoming discovery environments. Explore how brands earn visibility, authority and preference as search evolves beyond lists of links.
Conference Track
3CV: The Machine Customer - When AI Enters the Consumer Journey -
Thursday, January 7
11:20 AM-12:00 PM
ARIA, Level 1, Joshua 8
When Agents Go Shopping: Building the New Commerce Infrastructure
Agentic commerce requires more than AI. Leaders examine the identity, payments, permissions, data and retailer systems needed to support machine-assisted purchasing.
Conference Track
3CV: The Machine Customer - When AI Enters the Consumer Journey