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Why CTV Discovery is the Next Big Battleground for Performance Marketing

April 7, 2026

Article Summary

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

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