Apply for a CES 2025 Innovation Award

Submission deadline: Aug. 23, 2024, 11:59 PM EDT.​

The CES Innovation Awards program is open to any individual, organization or authorized agent who manufactures, designs, engineers or promotes consumer technology products. Product submitted must be available in the market for the first time after Apr. 1, 2024 or must be projected to be available in the market by Apr. 1, 2025.

Apply for a CES 2025 Innovation Award

We are now accepting online applications through Aug. 23, 2024 at 11:59 PM EDT. 

Award Benefits

  • Logo and usage rights for the award granted

  • Innovation Awards trophy

  • Industry-wide recognition through Program’s media promotion 

  • Honored product displayed in the Innovation Awards honoree listing on, the official CES website 

  • ​Official in-person CES 2024 exhibitors have the opportunity to display honored product in the Innovation Awards Showcase at CES 2024

  Entry Fee CTA Members exhibiting at CES 2025
Until Aug. 7, 2024 $799 $399
Aug. 8 through Aug. 23, 2024 $999 $599

The same product may be submitted into a maximum of three (3) product categories with a separate entry fee for each category submitted.

If the applicant is not a Consumer Technology Association (CTA)® member at the time of submission, the applicant may become one and request a refund of the difference in entry pricing per submission.

Interested in becoming a CTA member? Contact

Entry Criteria

Entries must be submitted online through the Call for Entries application by Aug. 23, 2024 at 11:59 PM EDT. There will be no extensions granted under any circumstance.

All entries must comply with the official program rules.


  • Product submitted must be available in the market for the first time after Apr. 1, 2024 or must be projected to be available in the market by Apr. 1, 2025.
  • A product submitted in previous years is not eligible for resubmission unless significant unique and innovative enhancements have been made to the original product and a new model is submitted. CTA reserves the right to disqualify entries at its sole discretion where significant improvements have not been made to a product submitted in a prior year. If a product of a similar model previously submitted is disqualified, entry fees will not be refunded.
  • A product, including audio, video and/or live content, should be appropriate for a general audience. Explicit or simulated sex, virtual pornography, nudity and violence are prohibited. CTA, in its sole discretion, may determine if a product is not eligible for consideration.
  • Applicant must be eligible to participate in CES to be eligible to submit a product, however, is not required to be a CES exhibitor to enter program. If an applicant is not eligible to participate in CES, CTA reserves the right to disqualify the applicant at its sole discretion and entry fees will not be refunded. 
  • A product currently in crowdfunding or other funding websites is eligible to submit if it has a planned date to be available in the market for the first time after Apr. 1, 2024 or must be projected to be available in the market by Apr. 1, 2025. Pre-sales are not considered as a product launch.
  • A product must be submitted into the relevant product category. See the category descriptions.
  • A product may be submitted into a maxiumum of three (3) product categories and is eligible to win in each category entered, provided it meets the requirements for the product category and a separate application fee is paid for each category submitted.
  • A minimum of two (2) different product images must accompany each entry. Images must be submitted in a .jpg format and be less than 10MB. If entering an intangible product, an applicant may submit screenshots or diagrams. All images must be submitted via the online application.
  • Applicant representative must be 18 years of age or older at the time of entry and authorized to submit the product on behalf of the applicant.

Honoree Selection

A panel of industry expert judges review applications in each product category based on the evaluation criteria below and the top scoring products are designated as honorees.

The program recognizes two (2) levels of honorees among the product categories:

  • Honoree: The top scoring Products in each category.
  • Best of Innovation: The highest-scoring Products in the Program. Best of Innovation in each category is not guaranteed.

Evaluation Criteria 

All entries are reviewed and scored based on the following criteria:

  • Engineering and functionality
  • Aesthetic and design
  • What makes the product unique and innovative
  • Human Security for All: Products in this category will be further evaluated on whether the technology helps people tackle the world’s most pressing problems in one of eight subcategories including Community, Economic, Environmental, Food, Health, Mobility, Personal or Political as defined in the application.

Applicants in all product categories will be notified via email by late-October of their status.

All award designations by the judges are final.

CTA does not test or endorse the Innovation award-winning products.


Reveal of Innovation Award Honorees

Innovation Award honorees are revealed to the public via web listing on the Innovation Awards page on based on the following schedule:

  • November 13, 2024: Best of Innovation honorees are announced via press release and listed along with all Innovation Award honorees online.
  • January 5, 2025: Honorees who select in their application to keep their award confidential are revealed, and all embargoes for the CES 2025 Innovation Awards are lifted.

See current and former honorees who showcased the best examples of engineering, design and innovation.

See the Honorees arrow-black

Questions? Contact for more information.