Shiseido has developed the “Skin Visualizer,” a device that instantly measures and visualizes the current skin condition, aiming to provide beauty advice tailored to each individual.

The process is effective for anyone, regardless of gender, skin color or skin type. With no need for removing makeup and with no actual physical contact, it measures skin’s radiance, smoothness and resilience.

The Skin Visualizer has been just upgraded to measure “invisible” state inside the skin, in addition to “visible” skin condition. This upgrade is based on our latest skin research findings on capillaries and measurement technology that we originally developed.