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AR/VR/XR

The technologies that transformed gaming are now changing the game in other industries and reshaping the way businesses operate across the globe. 

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What to Expect at CES 2025

Expanding Your Reality

The technologies that transformed gaming are now changing the game in other industries. From improving digital health diagnostics to revolutionizing safety training, they're reshaping the way businesses operate across the globe. Step into the world of augmented, virtual and extended reality — and discover how its evolving ours. 

New Trend Alert!

Smart glasses - which saw a breakthrough at CES 2024 - represent a fashionable alternative to traditional frames and headsets that can still offer compelling immersive features like onboard artificial intelligence, cameras for livestreaming and video, and even built-in hearable solutions.

Featured Exhibitors

Featured Conference Track: Digital Hollywood: Hollywood & Innovation - From AI & XR to Streaming

2025 is the year of entertainment and AI. The most gifted creative teams in the world explore the impact of AI, XR, and more on all platforms, like TV and the Internet.

Exhibit at CES 2025

CES unites the brightest tech luminaries to pioneer the future and solve the world's biggest challenges.

CES connects innovators, decision makers, media, influencers, visionaries, and potential customers across the entire tech ecosystem.

Don't be left in the past as we shape the future.

  • Globally showcase your technology products

  • Stand side-by-side with the world's most disruptive innovators

  • Promote your brand through curated opportunities to connect with influencers and prospective partners

Case Study

Goodyear

CES 2024 Highlights

  • 01:01:58
  • 38:20

    Augmented & Virtual Reality in the Creator Ecosystem

  • 42:11

    Leveraging XR/Metaverse to Achieve Business Success in a Virtual World

CES by the Numbers

  • 138K+ attendees

  • 1442 startups within Eureka Park

  • 4312 exhibitors

CES 2025 Innovation Awards

CTA is Pushing Technology Forward

As the world's leading tech organization, CTA's diverse members and CES exhibitors are shaping the future.

  • Since becoming a CTA member, I am now connected to deep conversations with other innovators on issues that matter to me most. When you make it that simple, you realize this organization touches every industry.

    Carlos Nunez, Chief Medical Officer, ResMed
  • Get Involved CTA Foundation

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