Kay Firth-Butterfield is the CEO of Good Tech Advisory. In 2024, she was a TIME 100 Impact Awardee 2024, Who's Who Emerging Innovator, recognized in Who’s Who in America & Forbes 50 over 50. New book “Co-Existing with AI: Work, Love and Play in a Changing World (Wiley January 2026). Former Head of AI at WEF and World's first Chief AI Ethics Officer 2014 & is an expert on the use & governance of AI