The attention economy has been transformed by the events and experiences of recent years. It’s no longer enough to capture a consumer’s attention; you have to capture their imagination, which requires equal measures of creativity, personalization and humanity. An engaged community can propel any brand, creator, or idea, and in this session, you will learn how the masters are winning the hearts and minds of their most devoted followers and fans. From in-flight experiences to on-demand entertainment and a world of content in between, this keynote conversation and panel will explore how brands are combining technology with ingenuity to captivate and delight customers.
SPEAKERS

Ed Bastian
CEO, Delta Air Lines

Jeremi Gorman
President, Global Advertising, Netflix

Laura Jones
Chief Marketing Officer, Instacart

Michael Kassan
Chairman and CEO, MediaLink

Francine Li
Global Head of Marketing, Riot Games

Travis Montaque
CEO, Group Black