Farmers are trying to get more out of every acre while weather gets harder to predict and costs keep climbing. James Kotecki talks with Jessica Uelmen, VP of engineering at Blue River Technology, a John Deere company, about See & Spray, a system that uses 36 cameras to spot weeds and spray only where needed, with AI running on the machine in real time. Jessica explains what farmers actually want from all their data, which is a clear idea of what to do next, and why she sees AI as building on what they already know.