Exhibitor PR Opportunities

Maximize your media reach and amplify your presence at CES. From events to media lists and best practices for engaging media, we've got the tools and opportunities to make sure that your story is noticed by the media during CES.

CES Media List 

The CES media list includes contact information for all media that opted in to receiving targeted exhibitor news about new products and announcements happening during CES. More information about the CES 2023 media list will be available in the coming months. 

Tips for Using the Media List


  • Understand what topics and information interest a journalist before reaching out.

  • Use the product category filter to outreach to media that cover your product(s).

  • Customize and personalize emails, while keeping the messaging short and concise.



  • Send the same messaging to the same journalist multiple times.

  • Blast the entire list. This will result in more journalists choosing to opt out in the future and will not result in quality interest from journalists.

How to Talk to the Press by CNET

CNET staff shared best practices on how exhibitors should engage media before and during CES. Look over these tips ahead of CES 2023 to secure the best media results for your announcements.

Exhibitor B-Roll Submission

A B-roll media package gives media an engaging and visual look at your product announcement. Exhibitors can submit B-roll for media to download and include in their CES coverage. More information CES 2023 B-roll submission will be available in the coming months. View guidelines and best practices below to prepare.

Learn about B-roll submission guidelines, upload requirements and recommended best practices.

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Provide Your Company's PR Contact

Make it easier for media to reach you with important questions and have direct access to all PR opportunities at CES. 

PR contacts will receive the Exhibitor PR Newsletter and are shared with CES media upon request.

Update your companys PR contact in the Exhibitor Dashboard

Exhibitor Press Conference Opportunities

Exhibitors can sign up to host a press conference during the show in a CES-provided room.

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Virtual Media Interview Best Practices

CES is an opportunity to share your company news with global media. Review our virtual media interview best practices to ensure you look and send your best. 


Exhibitor Press Release Distribution and Online Media Kits from Cision PR Newswire

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Cision PR Newswire is the official wire and online media kit service for CES. View new product launches, event news and more from CES 2022 over the industry's strongest distribution network, and prepare to maximize your media presence ahead of CES 2023. 

With Cision PR Newswire, exhibitors can access a network of 4000+ websites, nearly 3000 media outlets and 550 news content systems — all for an economical price. All press releases distributed will automatically post to the official CES Exhibitor News page.

Services include:

  • Press release and multimedia distribution with guaranteed placement additions available.
  • Online media kits (includes building, hosting, updates and email news distribution).
  • Co-op media tour opportunities like "New Year’s Tech Trends" or "Holiday Gifting 101".
  • Media database, monitoring, insights and more.

All services include access to strategic counseling to ensure you receive the best results.

For more information, visit https://ces.vporoom.com/order or contact us at VPO@cision.com or 856-296-8454.