The Consumer Technology Association (CTA)® owns various brands, names, trademarks, and logos (collectively, the “CTA Marks”) that help establish our identity as a prominent figure in the consumer technology industry. The CTA Marks are valuable assets that CTA needs to protect. This document outlines the guidelines for using the CTA Marks for CTA employees, members, CES exhibitors, the media, and other parties to provide a framework to establish the distinct resources CTA offers. Anyone using the CTA Marks must follow these guidelines. 

CES Exhibitor, Media and Exhibiting Media 

• CTA grants current CES exhibitors, media and current exhibiting media non-transferable, limited, non-exclusive, royalty-free, revocable permission to use the CTA Marks solely in connection with the current CES show. This permission expires automatically 30 days after the close of the current show.

• Exhibitors can use the CTA Marks in non-paid communications and promotional materials directly related to the current CES show. Use of the CTA Marks in paid advertising is not permitted without CTA's prior written approval.

• All use of the CTA Marks must follow CTA's brand guidelines and is subject to CTA's review and approval. CTA may revoke this permission at any time.

Media 

• Media may use the CTA Marks solely for editorial purposes directly related to coverage of the current CES show.

• This permission does not extend to advertising, sponsored content, native advertising, or any commercial or promotional use, whether or not it appears alongside editorial coverage.

Other Parties and Partner Groups 

• Any other party or partner group must obtain CTA’s advanced written permission to use the CTA Marks. 

• The official name of our annual consumer technology tradeshow in Las Vegas is “CES®.” Do not use “Consumer Electronics Show” to refer to CES. 

• If referencing the year, it should come after the event name (e.g., “CES 2027”). 

• Do not modify, alter, animate or create derivative versions of the CTA Marks, or combine them with any other words, marks or designs to create a composite or lock-up. 

• Do not use the CTA Marks in a way that (1) confuses CTA, CES or any CTA Mark with another brand; (2) uses the term generically; or  (3) indicates sponsorship, endorsement or association with or by CTA, CES or any CTA Mark without CTA’s prior written permission; or (4) disparages or damages the reputation of CTA, CES or any CTA Mark. 

• Do not use CTA Marks on any product, merchandise or packaging, or in Internet domain names or social media account or handle unless you are currently contracted with CTA for services or event partnerships and have approval from CTA. Contracted CES exhibitors may create subpages on their own websites to promote their CES participation. 

• Do not register, or attempt to register, any CTA Mark or any mark confusingly similar to a CTA Mark, anywhere in the world.

• All rights not expressly granted are reserved by CTA. CTA may revoke any permission to use the CTA Marks at any time.

• CTA and CES hereby notify the public that CES Asia is a registered trademark of the Consumer Technology Association. CTA has not authorized any entity or person to use the CES Asia name or mark in Asia. We take the protection of our intellectual property seriously and maintain a zero-tolerance policy toward unauthorized use, infringement, or copycat brands that misuse or attempt to trade on the CES Asia brand.

• CTA actively protects its intellectual property rights. CTA reserves the right to review any use of the CTA Marks and to disallow, suspend, or revoke any use that does not conform to these terms or CTA's brand guidelines, or that CTA determines is detrimental to its interests. CTA may, at its discretion, notify a non-conforming user and provide an opportunity to correct the issue, but is not required to do so before taking action.

By adhering to these guidelines, you help protect the integrity and value of the CTA and CES brands. For any questions or to obtain permissions, please contact CTA.