With features like adaptive cruise control, collision prevention and lane guidance, technology is paving the way to safer roads. Discover what’s driving the innovations behind concept cars, connected vehicles and autonomous mobility. 

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January 10

The Middle Lane: Self-Driving Cars Today


LVCC, West Level 2, W219

January 10

Designing for Vehicle Accessibility


LVCC, West Level 2, W219

January 10

Self-Driving Has Entered the Rural Chat


Venetian, Level 4, Lando 4302

Cube Tracker


Venetian Expo, Halls A-D, 53028



LVCC, West Hall, 3311



LVCC, West Hall, 4325

Key Locations

Autonomous Challenge @ CES to the Vehicle Tech

Join us on Thursday, Jan. 11 for the Autonomous Challenge @ CES. Take part in the thrill of this head-to-head autonomous racing competition. Transportation will be available between the Las Vegas Convention Center (LVCC) and the Las Vegas Motor Speedway on a first-come, first-served basis.

Las Vegas Motor Speedway

Mobility at CES 2024

Mobility is going beyond the car at CES 2024 with improvements in advanced air mobility and marine tech. Check out the brands and technology driving us into the future.

The Automotive Tour, Presented by StoryTech®️

Featuring many of the world’s leading automakers, the tour will include automotive tech, car audio, drones, renewable energy, and autonomous driving technology.  


Discover cutting-edge air transport concepts that seamlessly incorporate revolutionary aircraft designs and innovative flight technologies into both existing and adapted airspace systems. Envision a future where people and cargo can be efficiently moved between various locations, with a particular focus on currently underserved local, regional, urban, and rural environments. 

Register for CES 2024

See the next generation of innovation at CES 2024.

The latest on Vehicle Technology

Brunswick Boating Tech Smooths Rough Waters

For many, boating is a passion that’s not without costs. There’s maintenance, for starters, plus the unknowns of changing weather, malfunctioning equipment far from shore, submerged obstacles and shifts in current. Fortunately for boaters of every proficiency level, Brunswick knows how to counter maritime risks with sensors, software and more.

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