Variety: Entertainment Summit

Explore strategies for developing, producing and distributing content for today’s audiences, who are divided across media platforms and touchpoints.

Hear how advertisers are succeeding at digital media buying, as consumers watch more TV via streaming apps, and the industry advances in providing retail data and measurement.

Hear how Amazon Ads is better connecting audiences with the franchises they love, as fans now engage with their favorite characters and stories across multiplying touchpoints.

TalkShopLive and Variety discuss how live shopping, video commerce and serialized content will define the future of retail, media and tech.

A look at how fans are increasingly driving the strategies and creative approach to brand campaigns.

Interviewed by: Andrew Wallenstein, President and Chief Media Analyst, Variety Intelligence Platform

With tastes blurred across premium, user-generated, social and interactive content, what is engaging audiences now?

Hear how media is sharpening business models via new advertising strategies, advancing analytics and flexibility for marketers.

Find out how about how Roku is identifying opportunities to grow in a cutthroat entertainment environment.

What tech is turning the heads of innovation leaders? Hear what new trends are here to stay and how they will influence the media business.

How can our entertainment and media industry harness AI for new opportunities and revolutionary expansion?

Find out how TikTok star Leenda Dong (@yoleendadong) shapes her storytelling and engages with her over 17 million followers.

Leading media executives explain what trends are the most important to focus on to truly secure growth across our industry.