With over 20+ years in marketing, Katie Haniffy leads the internal media team that supports the North American Beverage Marketing Department. As the Head of Media, she is responsible for the overall Omnichannel Media Strategy, Publisher/Platform Partnerships, Plan Execution, Investment and Measurement.
Sessions Variety Building Brands for the Fans Wednesday, January 10, 10:50 – 11:30 AM LOCATION ARIA Level 1 Joshua 8