Research Summit

Future of Auto Sales: How AI/GenAI Will Disrupt Customer Experience, presented by BCG

The auto industry has innovated the car, but not customer experience yet. Join BCG & leading experts on how AI & direct-to-consumer models are going to change this.

Tuesday, January 9

1:00 – 1:40 PM

LOCATION LVCC West Level 2 W232

All CES conference sessions are seated on a first-come, first-served basis.