C Space Storytellers

Tuesday, January 9

9:00 – 9:40 AM

Conference Session Live Stream

Transforming An All American Brand: Technology Inside THE WEATHER CHANNEL

LOCATION ARIA Level 2 Mariposa 4

Explore the new generation of news gathering & presenting as THE WEATHER CHANNEL presents the latest in its programming and technology-driven storytelling initiatives.

10:00 – 10:40 AM

Conference Session Live Stream

Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising

LOCATION ARIA Level 2 Mariposa 4

The future of TV will be led by three core pillars – insights, data and performance. But creating an emotional connection with consumers? That’s all creative. Hear from Disney and other practitioners about how live sports and streaming are driving engagement.

1:00 – 1:40 PM

Conference Session Live Stream

Sunday Dinner: The Craft of Storytelling in a Modern Era

LOCATION ARIA Level 2 Mariposa 4

As many concentrate on AI and its impact on creativity, it raises questions about the future of storytelling. Hear insights from a new generation of storytelling experts.

2:00 – 2:40 PM

Conference Session Live Stream

Amazon Streaming: Clay tablets to streaming TV - The evolution of storytelling

LOCATION ARIA Level 2 Mariposa 4

Across ages, storytelling persists. Join industry leaders as they share strategies for evolving your storytelling in a digital-first era.

3:00 – 3:40 PM

Conference Session Live Stream

Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising

LOCATION ARIA Level 2 Mariposa 4

Google, the NFL and Comscore share the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.

Wednesday, January 10

9:00 – 9:40 AM

Conference Session Live Stream

Omnicom: Working Together Towards More Inclusive AI

LOCATION ARIA Level 2 Mariposa 4

Industry experts discuss their common goal of inclusive data in AI-driven experiences and how they’re working to achieve it.

10:00 – 10:40 AM

Conference Session Live Stream

Arsenal FC x LA Rams: Technology in Football

LOCATION ARIA Level 2 Mariposa 4

A conversation focused on the intersection of innovation and sports come together to discuss the role of data and technology in the world of sports and specifically how it continues to transform the player and fan experience on and off the field and pitch.

11:10 – 11:40 AM

Conference Session Live Stream

Uber: From Pickup to Purchase - Navigating the New Road of Urban Mobility and Innovation

LOCATION ARIA Level 2 Mariposa 4

Explore the dynamic intersection of changing mobility patterns and shifts in consumer behavior, and how these factors are driving business transformation and providing new opportunities for advertisers.

1:00 – 1:40 PM

Conference Session Live Stream

Blake Griffin & Ryan Kalil Talk Mortal Media & Strategic Investments

LOCATION ARIA Level 2 Mariposa 4

Mortal Media’s Blake Griffin & Ryan Kalil discuss building IP, Swaybox Studios' animation tech and betting on point clouds for 3D Streaming.

2:00 – 2:40 PM

Conference Session Live Stream

The Athletic and Google: Using Partnerships for Good

LOCATION ARIA Level 2 Mariposa 4

Hear how Google and The Athletic partnered to double press coverage of women’s sports by using tech for good.

3:00 – 3:40 PM

Conference Session Live Stream

From Pilot to Product - Lessons from Coach, Dr. Martens & Gen Phoenix

LOCATION ARIA Level 2 Mariposa 4

See how two major brands are challenging traditional industry paradigms and partnering with technology innovators to pioneer a more circular future for fashion.

All CES conference sessions are seated on a first-come, first-served basis.
VMD4-CES-PROD-2