CES 2024 Day 1: Media Days and Keynotes

Overview The lights went up early across Las Vegas on CES 2024 media and keynote stages. Even before the show opened, thousands of media representatives and scores of industry insiders convened at venues on and off the Las Vegas Strip. Here’s a look at highlights as excitement built for the show’s latest appearance since it’s 1967 debut.

CES Media Days - January 7 and 8 Snapshot

• “Oscar the Sorter” was introduced by this leading collaborative robot – or cobot – manufacturer. It’s an AI-powered recycling cobot. According to the company, Oscar the Sorter “autonomously learns about products and sorts them, even recognizing crushed items without human interventions.”
• Dart-Suite, described by Doosan in its press announcement as “a next-generation robot ecosystem,” was introduced. Intended to “redefine the robot experience,” the Dart-Suite platform allows consumers to “create modules tailored to their needs, much like mobile device apps.” According to Doosan, the Dart-Suite is similar in terms of usability to the smartphone.

• CEO William Cho announced the organization’s plans to transform as a “Smart Life Solution Company” that leverages AI to extend living and customer experiences.
• State-of-the-art products were showcased at the press conference including the Signature OLED T to be available later in 2024. According to LG, this is the world’s first 4K, wireless, transparent OLED TV. Measuring 77”, it offers everything consumers want relative to picture, sound and other qualities without dominating a room’s space.

• Ballie upgrades: The company’s AI robot on wheels was first introduced as a prototype at CES 2020. Described during the press conference as “your true AI companion.” Ballie comes straight to the user, projects visuals, and performs day-to-day tasks such as turning switches on and off.
• The company also announced its new transparent 110” Micro LED panel that, according to Samsung, “must be seen to be believed.” Media audiences were blown away, judging from the coverage received.

Keynotes - January 7 and 8 Snapshot

• Design cycles take years. Mistakes can cost billions and, sometimes, lives. Enter the industrial metaverse, which is changing the landscape of manufacturing through generative AI and other technologies.
• Through industrial metaverse tools, building and using technology is becoming far easier and faster, accelerating innovation, accessibility and access to new tech.
• Busch discusses the Siemens Xcelerator platform that’s enabling the industrial metaverse through key building blocks that include digital twin technology, software defined automation, data and AI. Siemens is displaying how they work together, and what they can do, at booth 10044 in the North Hall of the Las Vegas Convention Center.

• Ways that tech has evolved, and the good it’s done, in the decades that CES and L’Oréal have been serving consumers and the cause of accessible tech.
• The many reasons L’Oréal is an exceptional innovator, meriting its place as the first beauty company to keynote at CES.
• The importance L’Oréal places on ways to help every individual woman, anywhere she lives and works, experience her own natural beauty, prioritizing confidence, diversity and empowerment in its most technologically-advanced product lines. 

• Use social media and content to speak to your audiences directly, personally and authentically.
• Attentively and proactively moderate content for audience protection; doing so is widely appreciated among consumers and builds brand loyalty.
• Constant attention to growing brand value – and doing it well - often differentiates the winners and the losers over the long term.