CES 2024 Day 1: Media Days and Keynotes

Overview The lights went up early across Las Vegas on CES 2024 media and keynote stages. Even before the show opened, thousands of media representatives and scores of industry insiders convened at venues on and off the Las Vegas Strip. Here’s a look at highlights as excitement built for the show’s latest appearance since it’s 1967 debut.

As has become tradition, media got a first look at some of tech’s latest breakthroughs to be showcased during the event’s four days. CES 2024 Media Days participants packed Mandalay Bay with thousands of media representatives looking for the latest on what’s to come. The keynote program preceded the show's official opening with a January 8 presentation by Siemens President and CEO Dr. Roland Busch. A busy day of keynotes followed on January 9 featuring four sessions that ran the tech gamut from accessible beauty to brand loyalty and digital health led by executives of organizations including Elevance Health, Intel, L’Oréal, McDonald’s, Microsoft, Snap and Walmart.

CES Media Days - January 7 and 8 Snapshot

Two days before the show opened, throngs of media packed portions of Mandalay Bay for sessions that included 23 press conferences led by global brands, among them Abbott, Bosch, Hyundai, Panasonic, Samsung, Sony and Volkswagen. As in the past, Media Days featured media-only press conferences, the CES 2024 Trends to Watch and CES Unveiled Las Vegas.
Open exclusively to registered media, Media Days was first introduced as “Press Day” during CES 2006 to better consolidate back-to-back exhibitor press conferences. Before CES 2006, exhibitors hosted press conferences in their booths on the day before show doors opened. As the centralized media experience grew in popularity, so did its scope. A few years after it’s introduction, Media Days became a two-day event that moved from tighter quarters at the Venetian to dominate three levels of prime meeting space at Mandalay Bay. Now a favored venue for product announcements, Media Days broke news that included: 
Doosan Robotics
  • “Oscar the Sorter” was introduced by this leading collaborative robot – or cobot – manufacturer. It’s an AI-powered recycling cobot. According to the company, Oscar the Sorter “autonomously learns about products and sorts them, even recognizing crushed items without human interventions.”
  • Dart-Suite, described by Doosan in its press announcement as “a next-generation robot ecosystem,” was introduced. Intended to “redefine the robot experience,” the Dart-Suite platform allows consumers to “create modules tailored to their needs, much like mobile device apps.” According to Doosan, the Dart-Suite is similar in terms of usability to the smartphone.
  • CEO William Cho announced the organization’s plans to transform as a “Smart Life Solution Company” that leverages AI to extend living and customer experiences.
  • State-of-the-art products were showcased at the press conference including the Signature OLED T to be available later in 2024. According to LG, this is the world’s first 4K, wireless, transparent OLED TV. Measuring 77”, it offers everything consumers want relative to picture, sound and other qualities without dominating a room’s space.
  • Ballie upgrades: The company’s AI robot on wheels was first introduced as a prototype at CES 2020. Described during the press conference as “your true AI companion.” Ballie comes straight to the user, projects visuals, and performs day-to-day tasks such as turning switches on and off.
  • The company also announced its new transparent 110” Micro LED panel that, according to Samsung, “must be seen to be believed.” Media audiences were blown away, judging from the coverage received.

Keynotes - January 7 and 8 Snapshot

On these first exhibit days, five of the show’s eight keynote sessions drew huge audiences, both in person and online. Highlights of a few follow. Look for more sessions, and watch them on demand, here.
Siemens Keynote with CEO Dr. Roland Busch, January 8
Always a CES favorite, Siemens has a 175-year history of innovative product design and deployment, and helping deliver applications for deep-sea gardening and carbon-neutral space voyages. Dr. Busch discussed benefits of blending the real and digital worlds, including the emerging industrial metaverse, for a more sustainable world. Here are a few highlights:
  • Design cycles take years. Mistakes can cost billions and, sometimes, lives. Enter the industrial metaverse, which is changing the landscape of manufacturing through generative AI and other technologies.
  • Through industrial metaverse tools, building and using technology is becoming far easier and faster, accelerating innovation, accessibility and access to new tech.
  • Busch discusses the Siemens Xcelerator platform that’s enabling the industrial metaverse through key building blocks that include digital twin technology, software defined automation, data and AI. Siemens is displaying how they work together, and what they can do, at booth 10044 in the North Hall of the Las Vegas Convention Center.

L’Oréal Keynote with CEO Nicolas Hieronimus, January 9 
CEO Hieronimus discussed sustainable and inclusive beauty technology in the context of tech for the good of mankind. With him to explore the state of the tech industry overall were CTA’s President and CEO Gary Shapiro and Sr. VP for CES and Membership Kinsey Fabrizio. Listen for:
  • Ways that tech has evolved, and the good it’s done, in the decades that CES and L’Oréal have been serving consumers and the cause of accessible tech.
  • The many reasons L’Oréal is an exceptional innovator, meriting its place as the first beauty company to keynote at CES.
  • The importance L’Oréal places on ways to help every individual woman, anywhere she lives and works, experience her own natural beauty, prioritizing confidence, diversity and empowerment in its most technologically-advanced product lines. 
CES Keynote Conversations: Brand Loyalty in the Age of Always On, January 9
Why do some brands succeed where others fail in the face of economic, regulatory and competitive headwinds? Executives discussed authenticity and doing the right thing as essential to brand loyalty that fuels brand longevity. These experts would know, having led the way at Autodesk, McDonald’s, MediaLink, Northwestern Mutual and Snap. Top tips and tactics include these:   
  • Use social media and content to speak to your audiences directly, personally and authentically.
  • Attentively and proactively moderate content for audience protection; doing so is widely appreciated among consumers and builds brand loyalty.
  • Constant attention to growing brand value – and doing it well - often differentiates the winners and the losers over the long term.
With three more days to go, the action’s just begun. For the latest updates, get the CES 2024 mobile app and follow CES 2024 on social media at #CES2024. All keynotes are livestreamed and will be available on demand after the show. Visit the CES 2024 Keynote page for the complete list of presenters and their topics.