Augmented & Virtual Reality

Accenture Guides Clients Across the Metaverse

Overview CES Tech Talk podcast, in its sixth season, features interviews with industry experts who bring you an insider’s look at what’s new and trending in the world of consumer electronics, and at CES. New episodes drop weekly. Subscribe via your favorite podcast platform to get the latest. This week, Accenture’s Denise Zheng shares strategies that help clients tap into and profit from the metaverse.

For many of the enterprise and government clients that rely on Accenture for optimized operations, the metaverse represents their next big opportunity. Because this immersive AR world remains foreign to large populations in C suites industry-wide, Accenture is helping clients plumb the markets emerging there. Discover how Accenture is doing so in episode 19, Navigating the Metaverse with Accenture, of the CES Tech Talk podcast series.


  • Accenture is seeing more brands exploring metaverse opportunities, even launching campaigns, to discover new competitive advantages
  • Largely due to the pandemic, the company itself has been employing metaverse technologies to onboard employees – it’s welcomed some 150,000 staffers through virtual-reality headsets and a custom environment
  • A set of common standards for the virtual platforms comprising the metaverse is key: An Accenture survey answered by about 18,000 respondents indicated that users most valued the ability to take their avatars, wallets and objects from one platform to another  

They Said It

[T]he metaverse is really a continuum. It's 2D to 3D, it's immersive, it's gamification, it's blockchain. It's a lot of different technologies coming together to form the next generation of the internet. So we're going to see a lot of new interfaces, much more immersive interfaces and, frankly, a lot of technologies that are enabling this new trend

Denise Zheng (00:51)

[W]e really view [the metaverse] as a continuum of technology and that it's accessible from a 2D screen all the way to 3D immersive, fully VR, augmented reality, mixed reality. Right now we're using headsets…but we're primarily using Oculus right now. And there have been tremendous improvements that we've seen from Oculus Quest to Oculus Quest Pro, and I'm really excited to see what new innovations and frankly some lower price points as well…

Denise Zheng (03:55)

Accenture at CES 2023

CTA member Accenture had exhibit and meeting space at the Venetian Expo. A highlight was the Accenture Innovation Hub which featured experiential demonstrations and content sessions with industry experts and ecosystem partners.   

Denise Zheng, Managing Director, Accenture

As managing director and global lead for responsible metaverse, Denise Zheng guides a multidisciplinary team spanning technology, strategy and policy to design, build and operate in the metaverse. She also oversees various strategic initiatives for Accenture’s chair and global CEO. Prior to joining Accenture, she held leadership positions at Business Roundtable, CSIS and CA Technologies. Educational credentials include bachelors and graduate studies at University of Michigan, London School of Economics, Johns Hopkins University and The Wharton School of Business.

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