Priceless: Mastercard Web3 Platform for Creators
“A sea of sameness.” That’s what Mastercard CMO Raja Rajamannar has to say about traditional marketing that bombards audiences with up to 10,000 advertising messages a day. Instead, he’s leading the company toward experiential marketing, the star of which is the Mastercard Artist Accelerator. Underpinned by blockchain technologies, this Web3 platform is built to help artists, athletes and other top performers gain digital control over their brand.
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