Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.

Featured Session

Great Minds: Unlocking the Potential of Women in Sports

From the financial success women are bringing to the front office of men’s sports, to the massive revenue potential being unlocked in women's sports, data is proving that supporting women isn't just the right thing to do, it's brilliant business.

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

Now Playing in the Metaverse: L.A. Rams Football

CES Tech Talk podcast, in season 6, features interviews with experts bringing you an insider’s look at what’s new and trending in consumer electronics, and at CES. New episodes drop weekly. Subscribe to get the latest. Episode 26 answers the question, “Is there American football in the metaverse?” Find out what virtual thrills await Los Angeles Rams fans as the team’s Jennifer Prince discusses progressive approaches to fresh fan experiences.

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