Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.

January 9

The Future of Sports Betting


ARIA, Level 1, Joshua 8

January 10

AI Revolutionizes Sports & Entertainment at the Olympic Games


LVCC, North Level 2, N258

Blink Tech Inc.


Venetian Expo, Hall G, 60837

Shenzhen Fitcare Electronics Co., Ltd.


Venetian Expo, Halls A-D, 54713



Venetian Expo, Halls A-D, 54203

Key Locations

Sports & Fitness

As the global event for technology innovation, CES provides the perfect arena for sports technology advancements. Discover the digital, wearable and simulator technologies that help fitness enthusiasts workout and train like professional athletes.

Venetian Expo

Halls A-D

Distance From:
  • ARIA
    1.9 mi.
  • LVCC
    1.4 mi.
  • Venetian Expo
    0 mi.

Featured Event

January 9, 2:00 PM - 2:40 PM

Brand Partnerships in the Sports World Innovated by Tech

Conference Track

Sports Tech


ARIA, Level 1, Joshua 8

Register for CES 2024

See the next generation of innovation at CES 2024.

CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

Now Playing in the Metaverse: L.A. Rams Football

CES Tech Talk podcast, in season 6, features interviews with experts bringing you an insider’s look at what’s new and trending in consumer electronics, and at CES. New episodes drop weekly. Subscribe to get the latest. Episode 26 answers the question, “Is there American football in the metaverse?” Find out what virtual thrills await Los Angeles Rams fans as the team’s Jennifer Prince discusses progressive approaches to fresh fan experiences.

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