C SPACE: Entertainment & Content

Meet the pioneers leading the entertainment transformation as you explore the disruptive tech trends revolutionizing content consumption and consumer behavior. 

Featured Session

C Space Keynote: Brand Loyalty in the Age of Always On

A conversation with industry leaders on why creating brands and products that people love is a key driver for business success.

MORE ABOUT C SPACE: ENTERTAINMENT & CONTENT

As the home for the Advertising, Entertainment and Content community at CES in Las Vegas, C Space is where the world’s leading brands, advertisers, media platforms and content creators meet to make deals and showcase tech shaping the industry.

Conference sessions and open exhibits run Jan. 7-9 at the ARIA, Cosmo and Vdara.



CES 2024 C SPACE BY THE NUMBERS


 

10K+

industry attendees listed
entertainment, marketing or
content as an interest

67 %

of interested attendees
are senior-level
executives

68 %

of attendees are the final
decision maker in buying
decisions

72 %

of attendees have
a B2B customer
base

1914

media attendees listed
entertainment, content or
marketing as interest topic

 

POWER OF PARTNERSHIPS FROM CES 2024

Paramount and retail media company Shopsense AI, used the CMT Music Awards as a kick-off to showcase their new shoppable TV partnership, which lets viewers scan codes and shop for clothing and other products featured in Paramount’s programs. The partnership between Paramount and Shopsense was born out of conversations at CES in January. Source: Marketing Brew

Panasonic and Amazon revealed a worldwide partnership integrating Fire TV directly into upcoming Panasonic smart TVs set to launch in 2024.

MeetKai and the National Basketball Players Association announced a partnership to introduce an immersive metaverse retail experience at CES 2024, featuring a virtual “Brotherhood Deli” for fans to interact with player-endorsed merchandise and engage with basketball players in a new way.

 

Want to Exhibit at CES 2025?

Showcase your brand, launch your latest products and win business at the ultimate platform for innovation.

EXHIBITOR SUCCESS STORY

ALLEN MEDIA GROUP

At CES, Allen Media Group, a global media, content and technology company, showcased its multiple platforms including LOCAL NOW. Hear why, CEO Byron Allen, brings his company and team to CES to connect, network, formalize goals and forge strategic partnerships.

What’s great about CES is the entire advertising community comes here and spends time here. We roll out our new technology and our new go-to-market strategy. This is the kickoff of a good six, seven-month conversation.

JOSH FELDMAN
Chief Marketing Officer, NBCUniversal

 

The latest on C Space

CES 2024 C Space Studio Highlights

C Space Studio at CES 2024 featured leaders in the industry discussing what changes are happening in streaming, media, content creation and more. Watch a recap of the studio, or view all of the individual videos from CES 2024.

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Interested in Attending CES 2025?

Sign up to be notified when registration opens this fall.

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