Augmented and Virtual Reality

From health care to manufacturing and everything in-between, industries worldwide are leveraging virtual and augmented reality to create compelling, real-time experiences. Get a glimpse of the revolutionary technology that is bringing the world to your doorstep. 

January 9

Augmented & Virtual Reality in the Creator Ecosystem


ARIA, Level 1, Joshua 9

January 10

The State of High-Tech Retail and How to Try Before You Buy


Venetian, Level 4, Marcello 4404

January 10

Immersive Tech: Moving from Hype to High Impact


LVCC, North Level 2, N250

IMRnext Pty Ltd


LVCC, Central Hall, 17045



LVCC, Central Hall, 16649

Wearable Devices Ltd.


LVCC, North Hall, 8363


Augmented and Virtual Reality

Discover where digital information and the real world collide and experience the future of immersive entertainment. Through specially designed hardware and software full of cameras, sensors, algorithms and more, your perception of reality can be instantaneously altered in context with your environment.


Central Hall

Distance From:
  • ARIA
    2.8 mi.
  • LVCC
    0 mi.
  • Venetian Expo
    1.4 mi.

Featured Event

January 10, 10:00 AM - 10:40 AM

Leveraging XR/Metaverse to Achieve Business Success in a Virtual World

Conference Track



LVCC, North Level 2, N258

Register for CES 2024

See the next generation of innovation at CES 2024.

CES Success Story


Startup Black Box VR was looking for global media coverage of its virtual reality fitness technology and chose CES to launch its product. They left with months of development work, a concrete business roadmap and industry buzz.

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Latest on Augmented & Virtual Reality

Digital Art as Fine Art at Christie’s

Christie’s Auction House may be 256 years old but its practices, transactions and collections reflect a keen sense of the new in fine art’s digital potential. Its experts seek out, and can spot, superior talent in today’s digital artists. As the auction house’s Neda Whitney discusses in this episode of CES Tech Talk, Christie’s conducted the first NFT auction in 2021.

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