Entertainment & Content

TikTok’s Role in Creating the Next Workforce

Overview Popular video content app TikTok has become more than a social media platform, taking on a role as an education hub and a place where the next workforce may be able to find their jobs.

TikTok, the most downloaded app of 2020, introduced a platform for people around the world to become content creators and engage with a global community.

At the all-digital CES® 2021, Nick Tran, global head of marketing for TikTok, highlighted how the platform has democratized entertainment and how it can foster diverse perspectives.

Beyond being a social media platform, however, the popular video content app has also become a global learning and recruitment hub, offering a new way to attract the next-generation workforce.


New Micro-Learning Makes Moves

The hashtag #LearnOnTikTok has gained more than seven billion views, with users flocking to quick and engaging educational videos covering fun facts, grammar, cooking hacks, dance moves, math and more.

TikTok has become a place for anyone to share information and has allowed education to reach students of all types in an organic and entertaining way on a platform they already enjoy. Bite-sized micro-learning clips can also seem more digestible and accessible than a traditional classroom environment.

Furthermore, in addition to quick lessons in classic topics such as math and science, conversations about Black history, LGBTQ stories, women’s history and more find a home on the platform and offer a safe and authentic way for users to learn more about these significant topics.

The company has invested in a $50 million Creative Learning Fund as part of helping the TikTok community learn.


A New Type of Job Search

In March, the Washington Post noted, “[TikTok] is fast emerging as a force in the job search ecosystem at a time when unemployment remains high.”

TikTok has been cultivating career-related videos, with interview tips, career advice, job openings, and even video-based resumes. For summer 2020, companies such as HBO and Hollister turned to TikTok to recruit interns and workers through hashtags and interesting promotional videos.

Recently, TikTok announced that it is testing a tool that can connect companies and candidates, making it a go-to recruitment tool. The tool, which will be accessible via TikTok, is where brands can post jobs and users can post a TikTok video resume in response. It is designed to be an elevator pitch-style application process.


TikTok users have harnessed the community aspect of social media, using it to achieve more than just a quick laugh. As other brands explore ways to reach an audience flooded with content and information at every turn, TikTok may be a new avenue for business opportunities across industries.


Hear more from Nick Tran in the full session from CES 2021, featuring TikTok creator Addison Rae.

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