Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.


Moving, Healing and Entertaining with Wearable Sensors

CES® veteran Xsens Technologies, who is returning to exhibit at CES 2022, is using its 3D motion tracking technology and products to change the game in sports.

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

Pitcher Perfect: Training with a Smart Baseball

At CES® 2021’s Taiwan Tech Arena, Taiwanese company JingleTek showcased the world’s first smart baseball exclusively designed for pitchers. Explore how the smart baseball is enabling pitchers to have a complete grasp of pitch quality.

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