Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.


Moving, Healing and Entertaining with Wearable Sensors

CES® veteran Xsens Technologies, who is returning to exhibit at CES 2022, is using its 3D motion tracking technology and products to change the game in sports.

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

With Panasonic, Olympians Medal in Good

Panasonic, a worldwide Olympic partner for the Tokyo games, has partnered with Olympic and Paralympic athletes to create Team Panasonic, whose mission is to empower the next generation to achieve their dreams through sports, education and healthy living.

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