Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.


Pitcher Perfect: Training with a Smart Baseball

At CES® 2021’s Taiwan Tech Arena, Taiwanese company JingleTek showcased the world’s first smart baseball exclusively designed for pitchers. Explore how the smart baseball is enabling pitchers to have a complete grasp of pitch quality.

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

A Skeleton’s Path to Star Athletic Performance

CES 2021 exhibitor Intel is partnering with athletic performance development company EXOS to help train professional athletes hoping to join the National Football League and more, using Intel’s 3D Athlete Tracking artificial intelligence technology.

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