Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.

Next Generation Olympics

FEATURED ARTICLE

Next Generation Olympics: Elevating the Attendee Experience

Tech innovation is paving the way for the next generation of attendee experience at the Olympic games.

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CES Success Story

BLACK BOX VR

Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

Soap Operas, Superheroes and Sports Media’s Story-Driven Future

At CES 2020, a chief executive spoke to me about showing fans a never-ending soap opera. An analytics director talked about the audience’s connection to heroes. And two talk show hosts explained their philosophy of putting personal stories in a positive light.

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