Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.


Three Tech Touchdowns for Super Bowl LV

New technologies are leveraged every year on Super Bowl Sunday to create an engaging fan-first experience. In a year when large gatherings are still on hiatus, technology has stepped up to make sure Super Bowl LV is as immersive as ever.

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

CES 2021 Interview: FIFA Utilizing Tech

Hear Benjamin Stoll, Director of Strategic Alliances and Innovations for FIFA, discuss how technology is being integrated across the organization, how FIFA is applying technology to drive fan engagement across the globe, what kind of technologies will be incorporated at the next World Cup, and how FIFA is utilizing tech and wearables on the field.

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