Exhibitor PR Opportunities

Maximize your media reach and amplify your presence at CES. From events to media lists and best practices for engaging media, we've got the tools and opportunities to make sure that your story is noticed by the media during CES.



CES Media List 

The CES media list includes contact information for all media that opted in to receiving targeted exhibitor news about new products and announcements happening during CES. More information about the CES 2025 media list will be available in the fall.

Tips for Using the Media List

DO:

  • Understand what topics and information interest a journalist before reaching out.

  • Use the product category filter to outreach to media that cover your product(s).

  • Customize and personalize emails, while keeping the messaging short and concise.

 

DO NOT:

  • Send the same messaging to the same journalist multiple times.

  • Blast the entire list. This will result in more journalists choosing to opt out in the future and will not result in quality interest from journalists.

Preview the below media engagement resources that will be available to you for CES 2025. Submission and request forms will be opening up in the fall of 2024, please check back for more updates as the show approaches!

Call for Products

Exhibitors may submit new products to be showcased by an on-site CTA Spokesperson to be featured on a wide range of broadcast news outlets during CES 2025. If you have a new product you would like to submit for consideration, please fill out this CES Broadcast Opportunities form. NDAs will be honored for products that are not yet on the market.

Coming Fall 2024
CES 2025 Exhibitor B-roll Upload Form

A B-roll media package gives media an engaging and visual look at your product announcement. Exhibitors can submit B-roll for media to download and include in their CES coverage. More information CES 2025 B-roll submission will be available in the coming months. View guidelines and best practices below to prepare.

Coming Fall 2024

Media Briefing in a CES-Provided Room

For a flat fee, exhibitors can sign up to host a media briefing in a CES-provided room (LVCC or Venetian) on the first 2 days of the show, which will be listed on the CES 2025 Schedule. Exhibitors are responsible for ordering and paying for additional services, and are encouraged to promote via their official channels.

Coming Fall 2024

Booth Media Briefing Promotion

Exhibitors who would like to host a Media Briefing during the show in their booth space may submit their conference details to be shared on the official CES 2025 Schedule. These events will be visible to attendees online at ces.tech and via the CES 2025 mobile app.

Coming Fall 2024

How to Talk to the Press by CNET

CNET staff shared best practices on how exhibitors should engage media before and during CES. Look over these tips ahead of CES 2024 to secure the best media results for your announcements.

Virtual Media Interview Best Practices

CES is an opportunity to share your company news with global media. Review our virtual media interview best practices to ensure you look and send your best. 

 

SPONSORED CONTENT

Exhibitor Press Release Distribution and Online Media Kits from Cision PR Newswire

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Cision PR Newswire is the official wire and online media kit service for CES. View new product launches, event news and more from CES 2024 over the industry's strongest distribution network, and prepare to maximize your media presence ahead of CES 2025. 

With Cision PR Newswire, exhibitors can access a network of 4000+ websites, nearly 3000 media outlets and 550 news content systems — all for an economical price. All press releases distributed will automatically post to the official CES Exhibitor News page.

Services include:

  • Press release and multimedia distribution with guaranteed placement additions available.
  • Online media kits (includes building, hosting, updates and email news distribution).
  • Co-op media tour opportunities like "New Year’s Tech Trends" or "Holiday Gifting 101".
  • Media database, monitoring, insights and more.


All services include access to strategic counseling to ensure you receive the best results.

For more information, visit https://ces.vporoom.com/order or contact us at VPO@cision.com or 856-296-8454.

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