CES Companies Predict the World in 10 Years

Overview The Consumer Technology Association (CTA)®, owner and producer of CES®, is proud to be home to leading member companies across the entire technology ecosystem. Hear from a few industry visionaries from member companies talk about what they think different industries, enabled by tech, will look like in 10 years.

Global trends and the rapid pace of technology innovation have transformed the way we live, work and play in the past 10 years. In 2020, change has only been accelerated, and been a catalyst for more innovation.

Four industry leaders from CES® 2021 exhibiting and speaking companies who are also Consumer Technology Association (CTA)® members, share with us how they foresee the upcoming 10 years will revolutionize industries everywhere.


Luke Motschenbacher, senior vice president, merchandising, Best Buy

Motschenbacher highlighted that the rapid advancement of technology in the past 10 years that has enabled today’s retail.

“10 years ago, people could’ve wanted to shop in a specific manner, but there wasn’t the capability from retailers online or with a combination,” he said. “That now is the expectation from a consumer standpoint.”

Motschenbacher believes the next 10 years will revolutionize how customers expect to get products. He believes that in the future, every consumer will be able to purchase a product in whatever manner they want, whenever they want.


Amy McDonough, senior vice president and general manager, FitBit Health Solutions

Wearables and new digital health solutions have changed the way health care is delivered, giving consumers a more personalized way to not just receive care but take control of their own care.

McDonough says that in the next 10 years for the digital health space, new technology will not replace doctors in the medical field, but instead will “help better connect data and the providers to ultimately help health care work better.”

Beyond monitoring sleep and heart rate, wearables and tools can monitor stress and fatigue, provide between-visit care, and enable more valuable care.


Everett Eissenstat, senior vice president of global public policy, General Motors

What will driving look like in 10 years?

“There’s really going to be a convergence of electric vehicles and autonomous technology and what that can mean for both design and the consumer in what a vehicle can deliver,” Eissenstat said.

GM’s Ultium platform, for example, showcases one way that electrification can allow drivers to customize their vehicles while still contributing zero emissions. Connectivity and smart technology within the vehicle will transform not only the driver experience but the passenger experience.


Robbie Cabral, CEO and Founder, Benjilock

Cabral first unveiled Benjilock at CES 2017, winning a CES Innovation Award and landing a spot on the acclaimed show Shark Tank. For startups, Cabral says the goal at any time is to be as authentic as possible.

“That’s what investors are looking for,” he said. “Just be yourself and things will pan out.”

He noted how companies everywhere, including Benjilock, are expanding to new business opportunities particularly because of the pandemic. He’s excited for what new innovations are to come in the near future.


On-demand programming from the all-digital CES 2021, including the full session of Macro Trends Affecting the Tech Industry, is now available for all to view. The industry-changing insights and announcements shared by tech visionaries at CES 2021 are key to the continued growth and advancement of your business and our tech ecosystem. With that in mind, we’ve opened the CES sessions to everyone.

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