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• Transcript

  Tyler Suiters                      

  Hey, everybody, this is Tyler Suiters with the Consumer Technology Association. We are the owners and producers of CES, the largest, the most influential tech event in the world. We are here to help you get CES Ready. The show is January 7th through the 10th, 2020, in Las Vegas as always.

  Tyler Suiters                      

  And today, a topic that, if you listen to us regularly, I bet you know so well you can say it right along with me and probably mimic my intonation almost perfectly as well. So give it a run. Every company today is or needs to be a tech company. It is a truism in today's marketplace, and it showed across the floor at CES 2020.

  Tyler Suiters                      

  Just take a look at the roster of, what many would consider, nontraditional technology companies, who want very much to show their promise, their potential, and also their actuality in the tech space today, Johnson and Johnson and P&G, Dow and DuPont, American Express and Delta Airlines, and then some of the stars of CES 2019, John Deere and Impossible Foods. They're also back in 2020.

  Tyler Suiters                      

  Today, a pair of conversations with very well-known American companies. First, CVS. This is a company whose mission is helping people on their path to better health, and that means everything from pharmacies to health services, to plans. And now they are unlocking the power of data, why technology is so critical to the future and so much of the present for CVS.

  Tyler Suiters                      

  Also, if you don't immediately recognize the name Weber-Stephens as a company, I bet you know their product, Weber Grills, yeah, an iconic American company. Their kettle grill first debuted in 1952, and the innovation hasn't stopped in the nearly 70 years since then.

  Tyler Suiters                      

  We'll take a look at how innovation is driving this American company, and maybe even revolutionizing your backyard grilling experience. All of that is on this episode of CES Tech Talk.

  Tyler Suiters                      

  Joining us now from CVS Health is Adam Pellegrini. He is senior vice president of consumer health products there. Adam, great to have you with us.

  Adam Pellegrini                

  Great to be here. Thank you.

  Tyler Suiters                      

  You know health tech and digital health from a number of perspectives in the private sector. Focusing on CVS Health, what is the place for this company in the tech world, in the innovation space? Again, we say it all the time, every company today is or really needs to be a technology company to succeed.

  Adam Pellegrini                

  Well that's a great question. CVS Health... Obviously everyone thinks of CVS in many different ways, but one way they think of CVS is the corner drug store. But really, the transformative capability at CVS Health is really starting to hit its stride with the bringing in of Aetna and with, obviously, CVS Caremark. We have the ability to not only help the consumer navigate the healthcare system, which, frankly, is one of the biggest requests, it's a very complex healthcare system, the more that we can help the consumer navigate it, find a seamless, simple and smart way to really be empowered in the healthcare system.

  Adam Pellegrini                

  We think that that's our role. And if you think about CVS Health, it really is a brand that the consumer trusts. And with regards to technology, really in the digital space today in healthcare, it's more about omnichannel experiences, that it's not just about digital and technology but it's about that digital technology enabling or being a part of the in-person or brick and mortar experience. So it's really about that seamlessness that, really, everyone is searching for today.

  Tyler Suiters                      

  One of the aspects of CVS Health, Adam, is how you're transforming the consumer health experience. That's a term you used just a moment ago. We'll dive into the new HealthHUB store concepts in just a second. But first is a most obvious connection between CVS Health and innovative technology, and that is your new delivery services and the partnerships you just announced in the not too distant past.

  Adam Pellegrini                

  Yes. Again, something that I think is an enabler of that seamless experience. UPS actually approached CVS to explore drone delivery in several different use cases, and we were happy to help them with their pilot. We believe that rapid delivery to the home of medication and convenience items is important to our customers, especially in rural areas were drone delivery could really prove beneficial.

  Adam Pellegrini                

  Those are the type of ways that... I mean, if you think about it from an omnichannel perspective, it bridges both digital and brick and mortar. It enables, it makes things seamless. It's an expectation that consumers are starting to have across the board in many different sectors, but one that truly delights in the healthcare space.

  Tyler Suiters                      

  What about the HealthHUB, the store concept, and how you see this evolving for CVS Health?

  Adam Pellegrini                

  Yeah, HealthHUB, that's one of the most exciting areas for me, because if you think about this idea of CVS as the front door to health, a term that we use, the HealthHUBs truly become that inner, for lack of better words, hub, where the spokes branch out into different healthcare journey. And so, as we set up these HealthHUBs... Right now, we're opening up in select markets across the United States, and we'll be continually building out more and more.

  Adam Pellegrini                

  But really, it's about making that navigation journey for the consumer easier and really enabling some of these concepts, I think, that a lot of us have been working on. I, myself, have worked on concepts around care coordination, care management, managing chronic disease easier, having that one place you can go to and having that health concierge. We actually have a health concierge in the HealthHUB that can help navigate different resources.

  Adam Pellegrini                

  To me, that's just a fantastic example of that front door, but that front door leading to other, again, other journeys, some digital, some non-digital, and some both digital and non-digital, omnichannel in nature. So I think it really is an exciting milestone for the company and one that I'm excited to see as it grows out across the country.

  Tyler Suiters                      

  Well, let's focus for a moment on the digital side, Adam, and the major trends that you are seeing in digital health writ large. It is an exponentially expanding space right now.

  Adam Pellegrini                

  It truly is. I mean, you hear a lot of things around artificial intelligence or machine learning enabling healthcare, really a lot of investment in virtual care. One area that I am also passionate about is telemedicine and virtual care. And now when it comes to health devices, we just all expect those to be connected devices. We expect them to do more to have more engaging experiences.

  Adam Pellegrini                

  And as we start looking across the industry, I think we'll start, not only seeing that our consumers are expecting that seamless, simple and smart connected health experience, but partners, those employers that we engage with as well, as part of our B2B activities, those are the type of folks that are just going to expect that from CVS. And what's great is we are already working on great initiatives around... several announcements around telemedicine.

  Adam Pellegrini                

  If you go into a CVS today, you will find connected devices. Now the key is, how do we wrap experiences around these connected devices and hardware? So I think you'll see this evolution of now it's not the bases making sure connected health devices are actually connected. We're going to need to go much greater and deliver experiences.

  Adam Pellegrini                

  So if you think of healthcare today, digital adds the ability to create experiences around a full online and offline capability, which to me, is what drew me to CVS is the ability to have all of the different capabilities of the health benefits part of the organization, of the PBM part of the organization and the retail healthcare part of the organization, to be able to wrap these experience and provide meaningful value to the consumer.

  Tyler Suiters                      

  Well, as broad as it is, Adam, how do you at CVS Health prioritize that? In other words, where do you dedicate your leadership in that space?

  Adam Pellegrini                

  It's a fantastic question. Obviously, there's so many exciting areas to focus on, but really, when it comes down to it, we do look at, what do our customers want? We listen to feedback, we look at pain points. And so when we start looking through all of the different feedback, pain points, we really prioritize use cases based upon the greatest need. And, obviously, chronic condition management is an area that all of us know needs to be a high focus area.

  Adam Pellegrini                

  Virtual care, obviously that's an area that the industry as a whole is focused on. And really navigation, it's amazing how much we can do just to help people navigate the healthcare system. And I think there's a lot of work we can do and prioritize work in making that journey seamless, in helping consumers or members or employees navigate the system in which we are actually a big part of easier.

  Adam Pellegrini                

  So when I come to my area of prioritization, I really do think about what areas need simplicity, what areas need that idea of seamless care experiences, and where can we make the greatest impact? And so as we, obviously, go down this journey of transformation, it's still the starting point of the journey. It's not the middle point or the end point. We have to look at where the biggest impact area is. So obviously, chronic condition management's going to be a big one for us as well as virtual care.

  Tyler Suiters                      

  So it's a journey for all of us to the extent that we are all patients, caregivers, at some point in our lives. Putting somewhat of a random, finite end, or at least a boundary, Adam, where's this space evolving in let's say the next five years? It is changing so quickly. Can you envision what's next and what lies ahead in that relatively short timeframe?

  Adam Pellegrini                

  Hey, really great... another great question. I think this industry and this space is evolving at lightning speed. Our expectations are evolving very quickly. The consumers' expectations are evolving very quickly. Unfortunately, we have to figure out how to have the system evolve as quickly as the expectation. And so, really it's, how do we actually pick some of the seamless, simple things first? And we could do a lot in healthcare today by fixing some of the things that just need to be simple.

  Adam Pellegrini                

  And if I were looking at all of the whizzbang technology that is out there, and I see so much on a daily basis, I really do harken back to some things are going to be... We're going to put energy into fixing the simple, and making it seamless, and not really focusing necessarily on how do we find the next great technology.

  Adam Pellegrini                

  I think the use cases drive where this industry is going to evolve to. So for example, if we can... Again, I go back to navigation. Today it may be difficult for folks to know who to call for what. That should be a simple problem to solve. It's not a simple problem to solve for everything. But if we can find a way to be proactive in educating our members or educating consumers on how to actually find the right resources, or more importantly, how do we have those resources proactively engage the consumer? Those are the type of problems, I think, in the next two years, three years, the industry is going to be really tackling.

  Adam Pellegrini                

  From a technology perspective, how do we scale those new innovations that we know it's where the future is heading, things like the pilots with drone delivery, things like, how do we actually have folks come into the store, come to the HealthHUB and engage in different activities better personalized to them? Those are the type of things that I think, as an industry, we will focus on. There will always be new innovations coming out in the industry on a regular basis. Some of them will be successful, some of them will not be successful. And so we always have to keep our minds open to new innovation, but really, also, put energy into simplifying the existing process and existing systems.

  Tyler Suiters                      

  So couldn't have written a better segue into CES 2020 on that note, Adam, the most immediate future. The show is on our doorstep. It's really becoming a destination for the digital health ecosystem. What is your strategy at CVS Health going into CES, and how you plan to execute for four days and beyond on the ground in Las Vegas?

  Adam Pellegrini                

  One of the things that... Obviously, I'm new to CVS, so my number one motto is listen, listen and learn, because there is so much already going on. And so to learn and listen to others, to absorb... Even when I go to CES, which I would go to every year, specifically the Digital Health Summit and health and fitness areas, when I go to these areas, you can get a lot out of dialogue with those that are trying to reinvent the future, and you can get a lot out of dialogue with those that are living in the current system.

  Adam Pellegrini                

  So I think, for me, when I hit the ground running in Las Vegas at CES, I'm going to do a lot of exploration of those different areas. I'm going to attend the Digital Health Summit and listen to the great speakers. But more importantly, I'm going to actually have dialogues with folks from other sectors to learn, how are they tackling the challenges that are similar to the challenges of healthcare?

  Adam Pellegrini                

  Navigation is not just a problem in healthcare, it's a problem in transportation, it's a problem in other sectors. How do we actually learn from other... CES has done a phenomenal job of connecting other sectors together to communicate and share best practices. And I think that's one thing that I always take away from CES, is that best practice sharing.

  Tyler Suiters                      

  Yeah. The serendipity is also another element that CES veterans know well. Speaking to that, Adam, how many CES shows will this be for you in 2020?

  Adam Pellegrini                

  Oh boy, I would have to look back. I don't remember a time I didn't, either personally or professionally, attend CES. Yes, I definitely know it's over four or five, six years, so probably more, but it's for me is one of the most exciting shows I go to. And now I go to very few shows, just so that I can focus on the ones that I think I can extract the most information from.

  Tyler Suiters                      

  So your veteran's tips, right, your inside hacks for navigating CES as a veteran.

  Adam Pellegrini                

  Yeah, patience when it comes to waiting for a taxi. This is my tip on that. Use a wearable to get your steps in. I love walking around. I think ambulation would be the clinical term for an intervention at CES.

  Adam Pellegrini                

  But on a serious side, I think that the hacks would be really do your homework ahead of time of what it is that you're looking to learn. So you think about drone, I know what that drone area is myself. I've been there many times. I'm going to go look, and I have every year. What is the next generation technology that's coming out? And talk to the people there.

  Adam Pellegrini                

  So do your homework ahead of time. Make sure that you have a plan for how to seamlessly and simplistically navigate CES. And then, don't, in my mind, don't wait till the last second to sign up for some of the things you really want to engage in, because they may be full. So again, a simple solution to CES. I don't know if it's a hack but it's the way I live when I come to such a great and huge event.

  Tyler Suiters                      

  Man, I would've accepted wearing comfortable shoes as a hack, but you went so much deeper.

  Adam Pellegrini                

  That is too, and there are fantastic CVS stores all around CES, and so if you miss something, we're there for you.

  Tyler Suiters                      

  Adam Pellegrini is senior vice president of consumer health products at the aforementioned CVS Health. Adam, it's great to have you with us, and look forward to seeing you in Las Vegas yet again this year.

  Adam Pellegrini                

  Thank you so much, and looking forward to seeing you as well.

  Tyler Suiters                      

  Joining us today is the CEO of Weber, an iconic brand for all of you backyard warriors, and I'm including myself in that. Chris Scherzinger, Chris, it is great to have you with us today. Thanks so much.

  Chris Scherzinger                        

  Thank you, Tyler. I'm super happy to meet with you today.

  Tyler Suiters                      

  I'm not only a Weber user and a fan, but I am also a big believer that, and all our listeners know this, every company today is or needs to be a tech company. And clearly at Weber you're embracing this ethos.

  Chris Scherzinger                        

  Yeah, in many senses I would say that Weber's always been a tech company, not necessarily always writing software code, but certainly innovating in the grilling space since the birth of Weber in 1952. And even at that time, in 1952, our founder, George Stephen, who really invented the covered barbecue grill, was truly innovative in bringing new technology to the market back in the '50s. So I think it's a natural evolution for us, as a leading brand in the grilling space, to always be pushing the envelope further and taking the grilling category in new directions.

  Tyler Suiters                      

  Well, Chris, that's a great way to look at this protracted timeline we've got, because innovation in technology takes many forms. And you're right, whether it's a kettle grill and the first cover, or where we are today with all the connected apps that are available for cooking. What are the trends you're seeing right now, and how are you applying those at Weber to really stay at the forefront of this IoT space?

  Chris Scherzinger                        

  It is rapidly evolving, as you and your audience know, as well as I ever could. The appearance of technology, whether it's in the kitchen or on the patio, in food preparation, is evolving rapidly. I think it changes year to year at this point. And there's definitely an increasing use of technology in cooking, really across a multitude of cooking activities.

  Chris Scherzinger                        

  So it's no surprise that for Weber, as a leader in grilling, we need to be engaged with consumers on their expectations for what technology can bring to the cooking experience and what need that fills in the barbecue space, in terms of ensuring that consumers have a great experience and they get great food at the end of the process. So for us, we view Weber's role as it relates to technology is to be the leader, to be at the forefront of bringing smart cooking, if you will, to your patio and to your grilling activities.

  Tyler Suiters                      

  So if we could get specific about products, Chris, Weber Connect in general. I mean, we talk about, and you mentioned this, the role of smart home connectivity and how that ties into smart kitchen technology, whether that's devices of individual products. Where is Weber Connect's place in that broader food at home ecosystem?

  Chris Scherzinger                        

  I mean, we're very excited about Weber Connect. It's a new launch for us just now. We're launching it... Frankly, we're launching it at the show with you guys in a couple of weeks. So the Weber Connect's concept is really a platform, and it's a platform built on guided grilling. So the way I think about Weber Connect is it's a step by step grilling assistant.

  Chris Scherzinger                        

  And I mentioned George Stephen, our founder, he ran the company for 40 years and then passed the torch to one of his sons, Jim Stephen, who is still with us as a board of directors member. And Jim tells stories about how his dad, who was basically the founding father of grilling... His dad would stand behind him and teach him how to cook a steak on a barbecue, and in an iconic fatherly moment. That's really what we're trying to recreate with Weber Connect.

  Chris Scherzinger                        

  And the idea of guided grilling, and step by step instruction on how to grill, is a little bit like having George standing behind you, over your shoulder, and giving you a nudge when it's time to flip the steaks, or giving you a notice on what time you should take the chicken breasts off the grill, so that they're done perfectly in their a maximum juiciness, but they're done just at the right finish temperature.

  Chris Scherzinger                        

  So we kind of view it as a very natural evolution for Weber to take all of our 70 years of experience and bring it to life in a technology application. And the label for that, for us, is Weber Connect.

  Tyler Suiters                      

  And you just recently, Chris, brought a new product that is at the forefront of technology. And it's interesting to share that narrative of your founder's voice in this modern technology. A pellet grill, the SmokeFire, can you delve into what makes this so unique in this space?

  Chris Scherzinger                        

  Sure. I'd be happy to. The SmokeFire we are also really excited about. It's the first grill that's enabled with the Weber Connect platform. So SmokeFire has just launched, and we're in the process of introducing that to the market. It is a Wi-Fi and Bluetooth connected product that will really redefine the wood pellet grill category, because it's enabled with the guided grilling aspects that I just talked about with Weber tech, plus, an awful lot of grilling technologies in the hard goods engine of the machine that give Weber a significant advantage of it in the marketplace.

  Chris Scherzinger                        

  And it would be things like having a more powerful engine, that can not only cook low and slow for something like a brisket or ribs, but also can sear at very high temperatures and deliver an incredible seared steak on the grill as well. So it's a multipurpose grill that can cook across a range of different techniques and methods, and all of those are connected through the Weber Connect platform, so that it's ultimately super easy for a consumer, for any consumer, to execute amazing food on the grill.

  Tyler Suiters                      

  So it's got to be a challenge for any company who really wants to delve deeply into the technology space and embrace that that moniker of being a tech company. And one of the ways that Weber approached this is by partnership, working with June to develop the Weber Connect technology. How did that partnership develop?

  Chris Scherzinger                        

  That's right.

  Tyler Suiters                      

  And how has it really brought to life the product as it is today in working with another team?

  Chris Scherzinger                        

  It's been a really amazing journey with the June folks. In my very first meeting with Jim Stephen, just as I was joining Weber, he and I spoke about the June oven. We had both seen it. Actually, I think we had seen it at a CES show, or he saw it, I think, online, and I thought at the show.

  Chris Scherzinger                        

  And so, in any event, we were talking about how much we admired the experience of using a June oven and what that might look like in the grilling space. And as luck would have it, we reached out to Matt and Nikhil at June, and got acquainted, and they were very interested in trying to find a partner to expand from just the countertop oven space into a broader platform as well. And so we've spent some time diving a little deeper into that conversation and ended up agreeing to work together toward this venture of creating Weber Connect.

  Chris Scherzinger                        

  And it's been an amazing journey. It takes the best of what we've brought to the market over many years with Weber, and it takes the best of what June has brought to the world as a tech company, in a food preparation or a cooking space, and combine them into almost a one plus one equals three type of relationship.

  Chris Scherzinger                        

  And it's been very transformative for, I think, both companies, but specifically speaking for Weber, it's been transformative. In some sense, we've taken Weber now from being a hardware company to a software company and that's an amazing evolution to take place in just a year or two.

  Tyler Suiters                      

  Yeah, that's a great way to put it in our world of technology, right, Chris? It's such an evocative picture that you paint of there with your dad or in some cases with your mom, telling you how to proceed as you're learning to use a grill. And I can't help but fall back on me working with my own pop and hearing things like, "Well, you want it hot, but not too hot," and, "You want the coals... Well, you'll know they're ready when you see them."

  Chris Scherzinger                        

  That's great.

  Tyler Suiters                      

  And it's just hand-me-down advice it that's pretty vague. Weber Connect gets really specific, and especially with the realtime alerts, right? I mean, I wouldn't say it's foolproof necessarily, but maybe it's dad proof, is a better way to put it.

  Chris Scherzinger                        

  It certainly raises your odds of success, I guess is maybe the safest way to put it. It's an amazing journey. We have within Weber, all around the world, actually, we'd market in over 75 countries around the world. And in many of those countries we have teams on the ground that have chefs who work for Weber, and in some cases we have cooking classes and training classes to teach people how to grill better. And so it's very much a professional version of what you're talking about in the backyard.

  Chris Scherzinger                        

  And all of those chefs we brought together to combine really all of their culinary knowledge and the experience that we built over 70 years, and turn that into, in some sense, algorithm that allow us to give tips and guidance and directions, if you will, to someone using the Weber Connect platform on one of our grills.

  Chris Scherzinger                        

  So that could be anything from, I mentioned before, like when it's time to flip the steaks. So to get the perfect doneness on one side and the other side, it's monitoring both the ambient temperature of the grill as well as the temperature of the food through, in the case of the SmokeFire, through four portals that will allow you to probe a particular brisket or a pot roast or some kind of a protein that you're cooking on the grill. And it will give you, based on the use environment that you're in, the temperature of your grill, the ambient temperature outside... So on a cold day versus a hot day your grill cooks a little bit differently. It takes all of the chefs' knowledge that we've built up and applies the perfect tips on flipping and when to pull it off the grill and serve.

  Chris Scherzinger                        

  It gives you an ETA countdown on when your food should reach its final temperature and be done and ready to pull off the grill. It really takes the guesswork out of grilling. So we're very excited about bringing that very practical hands-on guidance to a mass market of consumers, who in some cases, might be a little intimidated to try something new on a grill. Like, I would say if someone, even myself, thinking about doing a 14 hour cook on a brisket is not as simple as throwing on some burgers and dogs, which are great also. Though I'm a big fan of burgers and dogs, but there's a little bit of intimidation to try something new sometimes.

  Chris Scherzinger                        

  And what Weber Connect will do, and specifically on SmokeFire, what this will do as an embedded platform and an embedded technology, is take down the barriers, take away the intimidation, help you to know that you're set up for success and you're going to get great food results for the house full of people that you're entertaining.

  Tyler Suiters                      

  Yeah, that you will be eating and eating well once it all comes together.

  Chris Scherzinger                        

  That's right.

  Tyler Suiters                      

  What about moving a bit more upstream, Chris? You talk about the expert chefs you work with. You also have a series of recipes available for your Weber Connect. How are those developed? How do you build and evolve that library?

  Chris Scherzinger                        

  It's a great question. I love the idea of recipes, because Weber has well over, I think, over 15 cookbooks that we've built over the years. And I keep a stack in my office of all the historical cookbooks that go back. It's like a story of Americana to read the Weber cookbooks from the '70s and '80s, and then compare them to what's in our most recent cookbooks that we've launched.

  Chris Scherzinger                        

  But in many cases, those are static. One way I think about Weber Connect is it's a little bit like an app system on your phone. So I'm old enough to know what it was like to have a Rand McNally road atlas in my car, and if I was going to go visit a friend a few hours away, I had to make sure the atlas was in the car, because I had to find back roads in Missouri to help me navigate to find my friend's house.

  Chris Scherzinger                        

  That's a little bit like cooking from a recipe, even a recipe that's online, that's available. Maybe it's flashed up on my iPad. Those are fairly static. What Weber Connect does is brings the map system, in some sense, to your cooking process and to your grilling, so that you have now a smart guidance through that recipe. So we actually... I don't even call them recipes now, I can call them cook programs.

  Chris Scherzinger                        

  And so if you're going to have the brisket example, if you're going to embark on a brisket, it's not just reading the static environment of place the oven at this temperature, or place the grill at this temperature for a certain amount of time, and then it's not really acknowledging, well, it's snowing outside. So does that change the equation for how well this works? The closest you can get is altitude in a baking recipe. Sometimes the altitude instructions show up.

  Chris Scherzinger                        

  But for Weber Connect, it gives you the precise feedback in the moment. It's individualized. So it's your moment on your grill with your piece of food, and it's giving you tailored instruction on what to do in that moment. And that's a recipe squared. It's a recipe with much more valuable direction and content that's built in. And so that's why we call it a cook program. It's a little bit more than just a recipe.

  Tyler Suiters                      

  I can only imagine, Chris, how many folks are nodding along with you right now saying, "Heck, yeah, I'm grilling in a snowstorm." It's not even worth the second-

  Chris Scherzinger                        

  Well, that's part of it. You can't work for Weber if you're not willing to grill in a snowstorm, for sure.

  Tyler Suiters                      

  Hey, Chris, wrap it up, talk about what you all have planned for CES 2020. You are a veteran or the show. You've been a number of times. Where is Weber's place? What are the connections you're trying to make, the strategy that you're going into CES with coming up in the year ahead?

  Chris Scherzinger                        

  Well, we're very excited to be there. For Weber, it's a first. And in some sense it's a capstone moment of convincing ourselves in the sense that we are a technology company, and that we are an innovator beyond hardware, and now an innovator in consumer experiences and in a technology sense. And so we're very excited to be there. We have fun things in store.

  Chris Scherzinger                        

  I will tell you that when Weber shows up anywhere we tend to show up with delicious food. And so, one thing I can promise your listeners who are at the show is we will be cooking. There are cook demos going on to showcase the SmokeFire grill, and all the things that SmokeFire can do, whether it's low and slow or a high heat sear.

  Chris Scherzinger                        

  We'll have Weber Connect fired up, and people can touch and feel what that looks like. And we have a couple of surprises in store as well. So we save a little bit of the special fireworks for the day of, but I would say it's definitely worth the stop by.

  Tyler Suiters                      

  You had me as soon as you said proteins on the grill.

  Chris Scherzinger                        

  That's right.

  Tyler Suiters                      

  Chris Scherzinger is the CEO of Weber. Big plans coming up for CES 2020. Chris, a blast to talk to you, and I'm excited to see what you all have in store.

  Chris Scherzinger                        

  Tyler, it was super fun, and hopefully I'll get to meet you out there at some point during the show. But thank you for having me on.

  Tyler Suiters                      

  All right, coming up next time on CES Tech Talk, we are focusing on C Space, a remarkable, dynamic sector of the show. And if you haven't made your way over there in years past, make 2020 the year that C Space is on your priority list. It is where the marketing world, the entertainment world, Hollywood and media and content all come together. And just as with across CES show floors, you're seeing how technology is changing our lives for the better. Coming up on this episode, a glimpse at how technology is revolutionizing the marketing world, how it drives messaging, how it connects with us and consumers, and how it's changing the game almost day by day.

  Speaker 4                           

  Not because technology isn't [inaudible 00:35:55] in marketing. We've been using technology and software in marketing for many, many years, probably since the late '80s and early '90s.

  Tyler Suiters                      

  That is next time on CES Tech Talk. And we want you, of course, to be CES ready. So do yourself a favor. Subscribe to this CES Tech Talk podcast. And that way you won't miss any of the episodes as we're getting ready for the big show. And that is CES 2020, January 7th through the 10th in Las Vegas. You can go to our website, ces.tech for more information on that, including a good deep, broad look, use the adjective of your choice, at our conference programming, all kinds of techs. Let me just take that all again. Sorry. Outro, take two.

  Tyler Suiters                      

  All right. We want you to be CES ready. So do yourself a favor. Subscribe to this podcast. That way you won't miss any of the episodes as we're getting ready for the big show. And CES '20 itself is January 7th through the 10th in Las Vegas. More information in how you can prepare your own trip and game plan your show is all at our website, ces.tech, that is C-E-S dot T-E-C-H.

  Tyler Suiters                      

  Hey, while you're there, check out our robust conference programming at CES, dealing with the intricacies, the innovations, the trends, the future of where the technology and innovation sectors are going. And you're going to hear directly from the experts. So again, look at the conferences section. Find out all the programming that takes place around CES 2020.

  Tyler Suiters                      

  As always, nothing about this podcast would be remotely possible without the true stars of our program, our senior studio engineer, John Lindsey, and our executive producer, Tina Anthony. You all are the best in the business. I'm Tyler Suiters. Let's talk tech again soon.