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2025 Honoree Award

LCD Sun-Burn Free Conventional AR HUD

Hyundai Mobis
  • 2025 Honoree in Vehicle Tech & Advanced Mobility

AR-HUD should have a wide FoV to show AR information. However, for AR-HUD with a wide FoV range, it is difficult to use LCD-based PGUs, because a lot of solar energy is concentrated on the PGU and cause damage. Therefore, most AR-HUDs are based on DLP/LCoS projection PGUs, which are expensive and show the same or lower image quality. This problem is a big problem for expanding the AR-HUD market. MOBIS has developed a sun-burn issue for LCD-based PGUs, which has price competitiveness and good image quality, so we believe that it will greatly contribute to expanding the AR market.

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Hyundai MOBIS is 6th largest automotive parts supplier in the world. Since 1977, we have accumulated expertise in wide range of automotive product category. Based on this, we focus on mobility solutions that combine both software and hardware for autonomous drivng, connectivty and electrification to create all future mobility.

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