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2025 Honoree Award

Gait Beauty Measurement System

Shiseido Co., Ltd.
  • 2025 Honoree in Beauty & Personal Care

"Gait" refers to the posture, stride and arm swing that a person has when walking, and it has a significant impact on the impression that one makes on others. This new experience we have created focuses on how one's gait can make a beautiful impression by visualizing the invisible impressions that we make. Based on the results, personalized recommendations can be provided to help people achieve their ideal gait. Maintaining a beautiful gait improves the beauty of one's movements and gestures while changing the body from the inside out, improving how one's face is perceived as well.

Find Shiseido Co., Ltd. at CES 2025

Shiseido is a world-class cosmetics company with over 150 years of history, with a rich portfolio of global brands in 120 countries and regions. Our missionBEAUTY INNOVATIONS FOR A BETTER WORLDis to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business.

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