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2024 Honoree Award

MLB Go-Ahead Entry

Major League Baseball
  • 2024 Honoree in Sports
Go-Ahead Entry refers to the combination of free-flow security screening technology and facial authentication-based gate management, resulting in a fast, hands-free entry into the ballpark. MLB’s Go-Ahead Entry technology uses a camera that will identify any opted-in fan as a registered member as they walk in - either alone or with their group - automatically scanning tickets once identified. No need to stop or even get a phone out. Fans can now enjoy the ultimate hands-free, free-flow experience entering the ballpark with their eyes up. Just skip the line and be ready to enjoy the game.

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