Michael Kassan

Chairman and CEO, MediaLink

Michael E. Kassan is the internationally recognized business leader and founder of MediaLink, a leading strategic advisory firm operating at the intersection of media, marketing, entertainment, technology and finance. MediaLink’s 165 specialists span offices in New York, Chicago, Los Angeles, San Francisco, London, Frankfurt and Berlin. Kassan and his team provide counsel in areas including: brand transformation, agency optimization, investor strategy, executive search, organizational design, event strategy and marketplace visibility, and data and technology solutions to Fortune 100 global brands, media companies, agencies, content creators and investors. Prior to founding MediaLink in 2003, Kassan was President/COO and Vice-Chairman of Initiative Media Worldwide, growing billings from $1.5 billion to over $10 billion. Before that, he was President and COO of International Video Entertainment (Artisan Entertainment). He has been named one of the top media executives in America by Ad Age and in 2018 was honored on Adweek’s Power 100 list and on Variety’s 500 index of the most influential business leaders shaping the global entertainment industry. Michael has also been named to The Hollywood Reporter’s “Silicon Beach 25” list of the most powerful digital players in L.A. Kassan is currently Chair of the UJA-New York Marketing Communications Committee.

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