Mel Edwards

Global CEO, Wunderman

Mel Edwards was appointed Global CEO of Wunderman in September 2018. A catalyst for business transformation, Mel is recognized globally as a leader with a proven record of helping marketers anticipate and navigate change. Mel started at Wunderman UK as the CEO in 2012, where she was tasked with turning the agency into a force in the marketplace. Under her leadership, the agency has won numerous high-profile accounts including Shell’s consolidated global CRM and Retail account and Coca-Cola’s CRM account across Northern Europe. In February 2015, Mel became the CEO of Wunderman EMEA, where she added to her long track record of recruiting great talent and empowering people to do the best work of their careers. Since then, she has been able to achieve strong growth across 72 offices in 23 markets—increasing her staff from 3,000 to more than 4,500 passionate team members in just three years. Mel has been recognized as one of the most influential people in digital marketing and advertising on many occasions. She has been featured on Campaign’s A-List, The Drum’s Digerati and the BIMA 100. Recently, she was named one of Ad Age’s European Women to Watch, a group of 20 outstanding executives making a difference in the industry. Prior to Wunderman, Mel served as CEO of M&C Saatchi’s LIDA. She currently lives in London with her husband, Rich, and her two teenage children, Honor and Mack.

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