Allison Murphy

Senior Vice President, Ad Inovation, The New York Times

Allison Murphy is senior vice president, ad innovation at The New York Times Company, a position she assumed in February 2019. In this role, Allison leads the development and delivery of The Times Company’s ad innovation strategy, directing cross-functional teams responsible for accelerating the Company’s development of market-leading ad platforms and products. She is also responsible for the Company’s advertising mission, a cross-functional team that spans product, tech and data to accelerate digital advertising. Prior to this role, Allison served as vice president, ad innovation, since November 2017 and vice president, products & news partnerships since 2017 where she oversaw teams that ideate, build and execute unique products and packages to bring to advertisers – working in close concert with The Times’s newsroom and digital product teams. Allison was previously chief of staff to the chief revenue officer, developing strategies and operational plans to grow The Times’s revenue across the subscription and advertising businesses. She began her career at the company in its central strategy & development team. Before joining The Times, Allison was a strategy consultant for mission-driven organizations at The Bridgespan Group – an affiliate of Bain & Company. Allison has an M.B.A. from Harvard Business School and holds a B.A. and an M.A. in English from the University of Virginia.

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