Chris Down

Chief Design Officer, Mattel

Chris Down is Chief Design Officer at Mattel, the world’s largest toy company, with iconic brands including Barbie, Hot Wheels, Uno, Masters of the Universe and dozens more. Chris is responsible for global design, innovation and product development. Chris has designed award-winning toys, produced video games on nearly every platform, launched innovative tech start-ups and he led the billion-dollar Vehicles division at Mattel. Most recently, Chris served as Senior Vice President and Global Head of Vehicles for Mattel, where he managed all aspects of Hot Wheels, Disney Cars, and Matchbox’s brand strategy and execution. In that role, he drove the Hot Wheels brand to achieve its biggest sales year to date. Earlier in his career, Chris held leadership positions at Hasbro Interactive and Hasbro’s Games.com. He launched Atari Interactive’s innovation practice, Atari Labs and also found SomaGames. When he’s not playing at work, he plays outside as a competitive cyclist in Southern California.

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