Tuula Rytila

Corporate Vice President, Microsoft

Tuula Rytilä is the Corporate Vice President for Microsoft Digital Stores where she leads Microsoft’s digital storefronts, including Microsoft.com and Microsoft Store on Windows devices and Xbox. With a Microsoft Digital Store presence in more than 190 countries, Tuula embraces a customer obsessed mindset and works across Microsoft to optimize the customer learning and buying journey. Prior to Microsoft, Tuula was with Nokia since 1999 and was named CMO in 2012. She began her career as an economist with the Bank of Finland, and worked in small international companies in Russia and Germany before moving with her family to Malaysia to work with the Finnish Embassy. She holds a master’s degree in economics from the Helsinki School of Economics.

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