Christopher Couch

CTO & SVP, Cooper Standard Automotive

With more than 20 years of global experience, Christopher Couch serves as senior vice president and chief technology officer for Cooper Standard. In this role, he leads Cooper Standard’s i3 Innovation Process from idea inception to commercialization. He also serves as chair of the Company’s Global Technology Council, which oversees technical developments in all areas of the business, including materials science, product design, manufacturing process technology, analytics and artificial intelligence. Since its establishment in January 2020, Couch also oversees Cooper Standard’s Open Innovation initiative, which aims to position Cooper Standard as the partner of choice for engagements with startups, universities, and suppliers. Before joining Cooper Standard, Couch served as CTO and global manufacturing vice president at Lear Corporation in Southfield, Michigan. From 2005 to 2013, he worked at Johnson Controls in a variety of leadership positions including regional President of Korea and Japan and global VP for Asian customer groups. From 1993 to 2005, Couch held roles of increasing responsibility at Toyota Motor Corporation in production engineering and operations. Fluent in Japanese, he is trained in the Toyota Production System and lean principles. Couch earned a BS and MS in Mechanical Engineering as a Hughes Aircraft Masters Fellow, and a PhD in Operations Management with finance as a National Science Foundation Fellow from the Massachusetts Institute of Technology.

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