Brad Russell

Research Director, Connected Home, Parks Associates

Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies.. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media. Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration. INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

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