Heberto Calves

President, Myx Fitness, LLC

Mr. Calves joined Myx Fitness as President in April 2019. He spent the prior three years as the CMO of LINK AKC, a pet technology start-up, where he helped take the business from concept to market leader. Prior to LINK AKC, Mr. Calves served as the SVP of Marketing & Product Management for the Sports Division of EB Brands, leading the fitness monitor and exercise equipment businesses. In 2012, he joined Luxottica and helped lead the transformation of LensCrafters to a modern digital marketing retailer. From 2006-2012, Mr. Calves was VP of Global Marketing at TIMEX. He oversaw the IRONMAN and EXPEDITION businesses and led product management, strategic alliances and enhanced Timex’s digital presence. Prior to this, Mr. Calves spent over 15 years building and managing packaged goods brands such as Advil, Coca-Cola, Woolite, Lysol, and Kiss My Face. His experience has given him marketing and consumer insights across a diverse number of cultures and product categories.

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