Mackenzie Baines

Product Director, Cox Automotive Mobility

As Product Director for Cox Automotive Mobility, Mackenzie is responsible for exploring new future-focused products and business models that enable vehicle health services of the future for a car parc that is connected, autonomous, and electric. Playing an integral role in the development of Cox Automotive’s VIN-Specific EV battery health diagnostic tool and the impact and opportunities ADAS poses as vehicle capabilities advance in connectivity and autonomy. Prior to Working for Cox Automotive Mobility, Mackenzie worked for startups within AdTech, building out a programmatic advertising platform for broadcast television stations and media agencies. Mackenzie is a mentor for Tech Stars Atlanta and an advisory member with The Ray.


Mobile Electronics Association

Changing the Channel

Thursday, January 5, 3:00 – 3:40 PM

LOCATION LVCC West Level 2 W219

All CES conference sessions are seated on a first-come, first-served basis.