Smart Future Live Stream

The Future of Advertising for TV Publishers

As consumers move toward ad-free experiences, advertisers continue to demand more targeting and publishers need to drive value as ratings decline. If print is a proxy for TV, then the future of advertising for TV publishers might be subscription only models. Explore the new realities of advanced advertising, the value of video ad units and the impact on TV owners.

Thursday, January 10

2:15 – 3:15 PM

LOCATION ARIA Level 2 Mariposa Ballroom

All CES conference sessions are seated on a first-come, first-served basis.
WEB-IIS70